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- Branding and Marketing
- Building Brand Legacy
Curriculum
- 3 Sections
- 175 Lessons
- 52 Weeks
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- Module 1 – Build Your Name54
- 1.1Survey Form – Initial Sign-Up
- 1.2Module 1 – Introduction
- 1.31.1 – Memorable – Introduction
- 1.41.1 – M emorable
- 1.51.1.1 – Focusing Your Mood
- 1.6Exercise: Mood Focus Checklist
- 1.71.1.2 – Arrive Early and Observe
- 1.8Exercise: Networking Event Preparation
- 1.91.1.3 – Introduce yourself confidently
- 1.10Exercise: Confident Introduction Practice
- 1.111.1.4 – Relax and Be Approachable
- 1.12Exercise: Approachability Self-Assessment
- 1.131.1.5 – Have a Smile and a Good Handshake
- 1.14Exercise: Smile and Handshake Practice
- 1.151.1.6 – Dress according to the event
- 1.16Exercise: Dressing for Success
- 1.171.1.7 – Aim for Great Discussions and Ask Questions
- 1.18Exercise: Mastering the Art of Asking Questions
- 1.191.2 – Accomplishment – Introduction
- 1.201.2 – A ccomplishments
- 1.211.2.1 – The Highlights
- 1.22Exercise: Mastering Highlighting Accomplishments
- 1.231.2.2 – Sharing Your Story
- 1.24Exercise: Mastering the Art of Storytelling
- 1.251.2.3 – Challenges
- 1.26Exercise: Embracing and Sharing Challenges
- 1.271.2.4 – Accomplishments and Conversations
- 1.28Exercise
- 1.291.3 – Respect – Introduction
- 1.301.3 – R espect
- 1.311.3.1 – First Impressions
- 1.32Exercise
- 1.331.3.2 – Basic Principles
- 1.34Exercise
- 1.351.3.3 – Testimonials
- 1.36Exercise
- 1.371.4 – Integrity in Business – Introduction
- 1.381.4 – I ntegrity
- 1.391.4.1 – Character Traits
- 1.40Exercise
- 1.411.4.2 – Proof of Records
- 1.42Exercise
- 1.431.4.3 – References
- 1.44Exercise
- 1.45Live Q&A
- 1.461.5 – Embracing Experiences for Growth – Introduction
- 1.471.5 – E xperience
- 1.481.5.1 – Moral Lessons
- 1.49Exercise
- 1.501.5.2 – Personal Growth
- 1.51Exercise
- 1.521.5.3 – Creativity and Implementation
- 1.53Exercise
- 1.54Conclusion
- Module 2 – Build Your Brand77
- 2.1Module 2 – Introduction
- 2.22.1 – Authority – Introduction
- 2.32.1 – A uthority
- 2.42.1.1 – The Importance of Confidence
- 2.5Exercise
- 2.62.1.2 – Visibility in Business
- 2.7Exercise
- 2.82.1.3 – The Importance of Roles
- 2.9Exercise
- 2.10Mastermind
- 2.112.2 – Networks – Introduction
- 2.122.2 – N etworks
- 2.132.2.1 – Community engagement
- 2.14Exercise: Steps to Effective Community Engagement
- 2.152.2.2 – Social Media Networking
- 2.16Exercise: Steps to Effective Social Media Networking
- 2.172.2.3 – Collaboration
- 2.18Exercise on Enhancing Collaboration in Business
- 2.192.3 – Technology – Introduction
- 2.202.3 – T echnology
- 2.212.3.1 – Websites and landing pages
- 2.22Exercise
- 2.232.3.2 – Social media, SEO, and hashtags
- 2.24Exercise: Optimize Your Social Media Presence
- 2.252.3.3 – Media Platforms
- 2.26Exercise: Building Your Media Presence
- 2.272.4 – Organization – Introduction
- 2.282.4 – O rganization
- 2.292.4.1 – Legal Structure
- 2.30Exercise
- 2.312.4.2 – Affiliation
- 2.32Exercise: Three Steps to Cultivating Strategic Partnerships
- 2.332.4.3 – Trusted Resources
- 2.34Exercise: Three Steps to Cultivating Trusted Relationships
- 2.352.5 – Niche – Introduction
- 2.362.5 – N iche
- 2.372.5.1 – Unique Positioning
- 2.38Exercise
- 2.392.5.2 – Push Marketing and Pull Marketing
- 2.40Exercise: Integrating Push and Pull Marketing Strategies in 3 Steps
- 2.412.5.3 – Target Market
- 2.42Exercise
- 2.43Live Q&A
- 2.442.6 – Expertise – Introduction
- 2.452.6 – E xpertise
- 2.462.6.1 – Educational Programs
- 2.47Exercise
- 2.482.6.2 – Speaking Platforms and Strategies
- 2.49Exercise
- 2.502.6.3 – Social Media and Hosting
- 2.51Exercise
- 2.522.7 – Teams – Introduction
- 2.532.7 – T eams
- 2.542.7.1 – Quality Control: Ensuring Excellence
- 2.55Exercise: Quality Quest
- 2.562.7.2 – Loyalty
- 2.57Exercise: Loyalty Ladder
- 2.582.7.3 – Extension of You: Leveraging Business Expansion
- 2.59Exercise
- 2.60Mastermind
- 2.612.8 – Training – Introduction
- 2.622.8 – T raining
- 2.632.8.1 – Vision: Guiding Your Team Towards Success
- 2.64Exercise: Vision Building in Three Steps
- 2.652.8.2 – Excitement and Inspiration
- 2.66Exercise: Boosting Motivation in Three Steps
- 2.672.8.3 – Business Growth
- 2.68Interactive Exercise: Implementing a Training Strategy
- 2.692.9 – Empathy – Introduction
- 2.702.9 – E mpathy
- 2.712.9.1 – Interpersonal Communication
- 2.72Exercise: Developing Interpersonal Communication Skills
- 2.732.9.2 – Personality Traits and Styles
- 2.74Exercise
- 2.752.9.3 – Body Language
- 2.76Exercise
- 2.77Conclusion
- Module 3 – Build Your Legacy44
- 3.1Module 3 – Introduction
- 3.23.1 – Word of Honor – Introduction
- 3.33.1 – W ord of Honor
- 3.43.1.1 – Word vs. Action
- 3.5Exercise
- 3.63.1.2 – Allowance for Second Chances
- 3.7Exercise
- 3.83.1.3 – Building Relationships
- 3.9Exercise
- 3.103.2 – Admiration – Introduction
- 3.113.2 – A dmiration
- 3.123.2.1 – Sensory Marketing
- 3.13Exercise
- 3.143.2.2 – Building a Community and Extended Support
- 3.15Exercise
- 3.163.2.3 – Envisioning Success
- 3.17Exercise
- 3.183.3 – Influence – Introduction
- 3.193.3 – I nfluence
- 3.203.3.1 – Gaining Professional Influence
- 3.21Exercise
- 3.223.3.2 – Meeting Halfway
- 3.23Exercise
- 3.243.3.3 – Mission and Vision
- 3.25Exercise
- 3.26Live Q&A
- 3.273.4 – Trust – Introduction
- 3.283.4 – T rust
- 3.293.4.1 – Organic Testimonials
- 3.30Exercise: Steps to Obtain Organic Testimonials
- 3.313.4.2 – Unlimited Referrals
- 3.32Exercise: Steps to Cultivate an Unlimited Referral Network
- 3.333.4.3 – Shared Success
- 3.34Exercise: Steps to Foster Shared Success
- 3.353.5 – Excellence – Introduction
- 3.363.5 – E xcellence
- 3.373.5.1 – Acknowledgment and Recognition
- 3.38Exercise: Four Steps to Implement Acknowledgment and Recognition
- 3.393.5.2 – Legacy of Life
- 3.40Exercise: Four Steps to Building Your Living Legacy
- 3.413.5.3 – Self-Fulfillment
- 3.42Exercise: Four Steps to Cultivating Self-Fulfillment
- 3.43Mastermind
- 3.44Conclusion