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Branding and Marketing
Building Brand Legacy
Curriculum
3 Sections
175 Lessons
52 Weeks
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Module 1 – Build Your Name
54
1.1
Survey Form – Initial Sign-Up
1.2
Module 1 – Introduction
1.3
1.1 – Memorable – Introduction
1.4
1.1 – M emorable
1.5
1.1.1 – Focusing Your Mood
1.6
Exercise: Mood Focus Checklist
1.7
1.1.2 – Arrive Early and Observe
1.8
Exercise: Networking Event Preparation
1.9
1.1.3 – Introduce yourself confidently
1.10
Exercise: Confident Introduction Practice
1.11
1.1.4 – Relax and Be Approachable
1.12
Exercise: Approachability Self-Assessment
1.13
1.1.5 – Have a Smile and a Good Handshake
1.14
Exercise: Smile and Handshake Practice
1.15
1.1.6 – Dress according to the event
1.16
Exercise: Dressing for Success
1.17
1.1.7 – Aim for Great Discussions and Ask Questions
1.18
Exercise: Mastering the Art of Asking Questions
1.19
1.2 – Accomplishment – Introduction
1.20
1.2 – A ccomplishments
1.21
1.2.1 – The Highlights
1.22
Exercise: Mastering Highlighting Accomplishments
1.23
1.2.2 – Sharing Your Story
1.24
Exercise: Mastering the Art of Storytelling
1.25
1.2.3 – Challenges
1.26
Exercise: Embracing and Sharing Challenges
1.27
1.2.4 – Accomplishments and Conversations
1.28
Exercise
1.29
1.3 – Respect – Introduction
1.30
1.3 – R espect
1.31
1.3.1 – First Impressions
1.32
Exercise
1.33
1.3.2 – Basic Principles
1.34
Exercise
1.35
1.3.3 – Testimonials
1.36
Exercise
1.37
1.4 – Integrity in Business – Introduction
1.38
1.4 – I ntegrity
1.39
1.4.1 – Character Traits
1.40
Exercise
1.41
1.4.2 – Proof of Records
1.42
Exercise
1.43
1.4.3 – References
1.44
Exercise
1.45
Live Q&A
1.46
1.5 – Embracing Experiences for Growth – Introduction
1.47
1.5 – E xperience
1.48
1.5.1 – Moral Lessons
1.49
Exercise
1.50
1.5.2 – Personal Growth
1.51
Exercise
1.52
1.5.3 – Creativity and Implementation
1.53
Exercise
1.54
Conclusion
Module 2 – Build Your Brand
77
2.1
Module 2 – Introduction
2.2
2.1 – Authority – Introduction
2.3
2.1 – A uthority
2.4
2.1.1 – The Importance of Confidence
2.5
Exercise
2.6
2.1.2 – Visibility in Business
2.7
Exercise
2.8
2.1.3 – The Importance of Roles
2.9
Exercise
2.10
Mastermind
2.11
2.2 – Networks – Introduction
2.12
2.2 – N etworks
2.13
2.2.1 – Community engagement
2.14
Exercise: Steps to Effective Community Engagement
2.15
2.2.2 – Social Media Networking
2.16
Exercise: Steps to Effective Social Media Networking
2.17
2.2.3 – Collaboration
2.18
Exercise on Enhancing Collaboration in Business
2.19
2.3 – Technology – Introduction
2.20
2.3 – T echnology
2.21
2.3.1 – Websites and landing pages
2.22
Exercise
2.23
2.3.2 – Social media, SEO, and hashtags
2.24
Exercise: Optimize Your Social Media Presence
2.25
2.3.3 – Media Platforms
2.26
Exercise: Building Your Media Presence
2.27
2.4 – Organization – Introduction
2.28
2.4 – O rganization
2.29
2.4.1 – Legal Structure
2.30
Exercise
2.31
2.4.2 – Affiliation
2.32
Exercise: Three Steps to Cultivating Strategic Partnerships
2.33
2.4.3 – Trusted Resources
2.34
Exercise: Three Steps to Cultivating Trusted Relationships
2.35
2.5 – Niche – Introduction
2.36
2.5 – N iche
2.37
2.5.1 – Unique Positioning
2.38
Exercise
2.39
2.5.2 – Push Marketing and Pull Marketing
2.40
Exercise: Integrating Push and Pull Marketing Strategies in 3 Steps
2.41
2.5.3 – Target Market
2.42
Exercise
2.43
Live Q&A
2.44
2.6 – Expertise – Introduction
2.45
2.6 – E xpertise
2.46
2.6.1 – Educational Programs
2.47
Exercise
2.48
2.6.2 – Speaking Platforms and Strategies
2.49
Exercise
2.50
2.6.3 – Social Media and Hosting
2.51
Exercise
2.52
2.7 – Teams – Introduction
2.53
2.7 – T eams
2.54
2.7.1 – Quality Control: Ensuring Excellence
2.55
Exercise: Quality Quest
2.56
2.7.2 – Loyalty
2.57
Exercise: Loyalty Ladder
2.58
2.7.3 – Extension of You: Leveraging Business Expansion
2.59
Exercise
2.60
Mastermind
2.61
2.8 – Training – Introduction
2.62
2.8 – T raining
2.63
2.8.1 – Vision: Guiding Your Team Towards Success
2.64
Exercise: Vision Building in Three Steps
2.65
2.8.2 – Excitement and Inspiration
2.66
Exercise: Boosting Motivation in Three Steps
2.67
2.8.3 – Business Growth
2.68
Interactive Exercise: Implementing a Training Strategy
2.69
2.9 – Empathy – Introduction
2.70
2.9 – E mpathy
2.71
2.9.1 – Interpersonal Communication
2.72
Exercise: Developing Interpersonal Communication Skills
2.73
2.9.2 – Personality Traits and Styles
2.74
Exercise
2.75
2.9.3 – Body Language
2.76
Exercise
2.77
Conclusion
Module 3 – Build Your Legacy
44
3.1
Module 3 – Introduction
3.2
3.1 – Word of Honor – Introduction
3.3
3.1 – W ord of Honor
3.4
3.1.1 – Word vs. Action
3.5
Exercise
3.6
3.1.2 – Allowance for Second Chances
3.7
Exercise
3.8
3.1.3 – Building Relationships
3.9
Exercise
3.10
3.2 – Admiration – Introduction
3.11
3.2 – A dmiration
3.12
3.2.1 – Sensory Marketing
3.13
Exercise
3.14
3.2.2 – Building a Community and Extended Support
3.15
Exercise
3.16
3.2.3 – Envisioning Success
3.17
Exercise
3.18
3.3 – Influence – Introduction
3.19
3.3 – I nfluence
3.20
3.3.1 – Gaining Professional Influence
3.21
Exercise
3.22
3.3.2 – Meeting Halfway
3.23
Exercise
3.24
3.3.3 – Mission and Vision
3.25
Exercise
3.26
Live Q&A
3.27
3.4 – Trust – Introduction
3.28
3.4 – T rust
3.29
3.4.1 – Organic Testimonials
3.30
Exercise: Steps to Obtain Organic Testimonials
3.31
3.4.2 – Unlimited Referrals
3.32
Exercise: Steps to Cultivate an Unlimited Referral Network
3.33
3.4.3 – Shared Success
3.34
Exercise: Steps to Foster Shared Success
3.35
3.5 – Excellence – Introduction
3.36
3.5 – E xcellence
3.37
3.5.1 – Acknowledgment and Recognition
3.38
Exercise: Four Steps to Implement Acknowledgment and Recognition
3.39
3.5.2 – Legacy of Life
3.40
Exercise: Four Steps to Building Your Living Legacy
3.41
3.5.3 – Self-Fulfillment
3.42
Exercise: Four Steps to Cultivating Self-Fulfillment
3.43
Mastermind
3.44
Conclusion
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